I read a very interesting article by Caitlyn Coverly at the Financial Post last week on two of my favourite topics: personal branding, and Microsoft Excel. I teach both subjects, and have a special place in my heart for the detail-oriented world of spreadsheets. As such, that heart leapt at the news that a particularly curious Canadian MBA student created a game, Arena.Xlsm, using an Excel Workbook. The personal branding came into play when this student, Cary Walkin, took a class on brand narrative and marketing yourself. He posted the game to his website, and it took off from there. He’s now about to graduate, and has had articles published about him and his game at BBC News, Mashable, the Sydney Morning Herald, the Financial Post (where I came across it), and Boing Boing, among others. That means great name recognition right off the bat, as well as some truly cool Google results.
Accounting Student Creates Awesome RPG Using Excel
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